Here’s what the stats say:
Video in an email leads to 200-300% increase in click-thru rate
Youtube reports mobile video consumption rises 100% every year
90% of users say product videos are helpful in the decision-making process
59% of executives would rather watch video than read text
Purchase intent rises by 97% if viewers enjoy video ads
An enormous advantage that digital solutions have over traditional ones is that they are highly measurable. This thinking extends to video marketing at Just Perfect. You know exactly what you’re getting for what you’re paying at any given time.
Creative and Engaging
The average human being’s attention span is almost as short as that of a goldfish. Marketers that get noticed are ones that get to the point fast and creatively. Just Perfect has an experienced team of video marketers that thrive in creating marketing messages for the ‘Snapchat Generation.’
Video marketing platforms offer targeting options that can unlock entirely new possibilities for clients. Marketers can target audiences based on keywords, topics, demographics and remarketing. Finding the right audience at the right time is easier now more than it’s ever been.
The attention economy has given rise to new challenges for marketers. There are more content and marketing messages being created now than there are audiences to consume them. Business leaders are constantly trying to find new ways to connect with, and keep customers. The medium of video has stood out over the past few decades as an effective way to keep audiences engaged. Video marketing is a way for businesses to give their value proposition more efficiently in a crowded content marketplace. This means customers learn about products and services much faster, and they recall that information for much longer. No marketing strategy that aims to engage with more people online should overlook video.