Are you concerned that your online presence isn't leading your target audiences to the purchases and responses you need? Your digital strategies may need to be adjusted, or your digital marketing efforts may have gaps. From search engine optimization to social media campaigns and email marketing, we've got the scope of services you need to succeed online.

How Has Marketing Changed in the Last 5 Years?

Marketing has become the single buzzword for a multitude of services designed to get you returns on investment. Marketing now includes press releases, blogs, website content, search engine optimisation, social media marketing, pay per click ads, Google advertising, sponsored posts, emails, newsletters, and just about everything connected with your brand or company's online presence.

Where before companies had communications teams, advertising teams, and technical teams, these services can now all be met by a single digital marketing agency. It has become vital in the digital age that all companies and industries make use of digital channels to reach their business goals.

What Makes an Online Marketing Campaign Successful?

A successful marketing campaign achieves your business goals with the lowest possible spend. A high return on investment and leads, conversions, engagement, and sales can help you measure your marketing success. It often starts with relevant content for SEO, but a good campaign will include multiple streams and digital channels, along with improving the digital experience on your website.

A successful digital campaign considers your online audience's behaviour and adjusts to actionable insights. With so many strings going into an effective digital marketing strategy, figuring out what works and doesn't work can become a bit of a tangle. Don't get knotted up in technicalities. Let us take the ropes and help you achieve your business objectives.

We know how to use elements like Google ads, mobile apps, video marketing, and more to increase your conversion rate. Whether you want an increase in conversions or reach new potential clients, we have the marketing tools you need to succeed.

How to Choose the Right Digital Services for Your Company?

If you want digital marketing activities that achieve goals and help you dominate your field, the channels and services you choose play a vital role. You may choose to run a social media campaign, a very effective means of online marketing, but on its own, it may be insufficient.

Customers are often at different phases in the sales funnel and may need to be reached in different ways. Our experience has proven that it often takes multiple marketing channels to reach a potential customer.

For example, Bob may Google coffee pods in South Africa today, click on your Google Ad, and visit the landing page of your eCommerce store. He views your product, but does not purchase it. Two days later, a social media advert pops up on his Instagram channel offering a one day only discount to shoppers. This is enough to encourage him to purchase and sign up to your newsletter.

Without advertising on both channels and optimising your SEO and online store experience, this sale would not have occurred. We offer a broad range of services to help improve your digital footprint and reach your goals. If you're unsure about which digital channels you need, you can speak to one of our experts today.