Is your website mobile friendly? That is a great first step towards making your website easy to navigate on mobile devices like cell phones and tablets. But mobile optimisation and mobile friendliness are not the same thing.
Optimising your site for mobile can boost your website's SEO by satisfying Google ranking factors. It is vitally important for brands and companies that want their online presence to amplify and increase their results. But what is it and how does it work?
What is Mobile Optimization?
Mobile optimization means adjusting your website so that users have a customised experience suited to their device. When they access your website from their phones or tablets, they'll have a good experience. They will visit a site that looks great, functions well, and is easy to navigate on their device.
When your site is optimised, there is an easy flow between what PC users see and experience and what mobile users experience.
How Does Mobile Friendliness and Mobile Site Optimization Differ?
When your site is mobile friendly, it means it is responsive. Pages and content will be shrunk to fit the screen of the device someone is viewing the website from. This doesn't necessarily mean that the design is optimal for a mobile user.
When you optimize your website for mobile devices, it means the whole site is adapted when it picks up that the visitor is using a mobile device. This can include making navigation buttons bigger, optimising image sizes, reformatting content, and repositioning site elements. The result is a website that is easy to navigate on the different mobile screen sizes.
It goes further than merely shrinking pages to fit mobile screens. And here's why mobile optimization is important: it influences conversions. If your site is hard to navigate on a mobile device, chances are the use will not stick around.
Why Mobile Optimisation is Important to Your Business?
1. Visitors Spend More Time on Your Website.
Whether you have an ecommerce site or a website that showcases your brand and company, mobile optimisation is vital. If a visitor can't navigate your website easily on mobile, they will leave. Keeping their attention is vital if you want to turn their visit into something valuable for your business.
In 2021, more than half of internet users used mobile phones to access websites. Optimising their mobile experience with responsive design and adjusted site elements will increase the likelihood that they spend more time on your pages. This can mean the difference between winning over potential customers and losing them to a competitor.
2. Visitors Have a Better User Experience with the Mobile Version of Your Website.Have you ever visited a website from your mobile device that isn't optimised? You'll notice minute rendering or a mess of a page that is impossible to navigate. This can make it difficult for smartphone users and mobile visitors to engage with your brand and site. It forms part of your digital customer experience. About 60% of mobile users run into problems with un-optimised sites and abandon the page. A bad site experience can even influence the visitor's opinion of your company or brand!
3. You Can Lower the Load Times of Your Site for Mobile Usage.One of the biggest reasons users abandon your site is its loading speed. You can lower the loading time of your site when it is optimised for mobile. A site meant for desktop devices can take a lot longer to load on a mobile device. The desktop version of a website won't load the same on a mobile device. If you want to keep your bounce rate low, mobile design that results in faster loading times can make all the difference.
Realistically, more than half of your website visitors won't be desktop users. If you want them to have a positive interaction with your business or brand, a mobile-optimized website is key.
4. You Can Boost Your Results on Search Engines with Better SEO.Google likes it when our websites load well on any device, which is why they reward these websites by boosting their ranking. Mobile optimisation is a Google ranking factor. When you pay attention to making things better for those who use mobile search, Google makes sure it pays off. This doesn't mean you're guaranteed the top spot on SERPs, but it sure can help. Remember, Google wants people to get easy and convenient access to the information they're looking for on a variety of devices. If you offer them that information on mobile websites that are easy to use, it's definitely going to boost your SEO.
5. You Can Extend Your Reach.Every year, mobile users increase. You can gain access to a wider audience and reach more mobile customers by optimising your site. It makes sense to cater to users for every type of device, instead of sticking only to computer users. And as a result, you can enjoy more conversions, too.
6. You Can Keep Up with the Competition.Nowadays, mobile optimisation isn't a nice-to-have. It's a must-have. All your competitors are doing it already. If you want to keep up with the momentum of industry around the world, a mobile-optimized site is a must. To see how your site compares to that of competitors, you can open their website from a mobile device and take note of what they're doing to make their site more easily accessible. Do they use larger navigation buttons? Smaller images? A scrollable format instead of multiple pages?
How to Optimise WordPress for Mobile
If you want to know how to make your WordPress site mobile friendly, you can talk to us today! We're experts in WordPress and mobile optimisation. Our team of technicians can transform static, hard-to-use website into a site you can be proud of, no matter what device you use to visit it.