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18th May 2023How Will AI Change SEO?
What Does the Future of AI in SEO Look Like? Find out how AI is changing the SEO landscape and what the future holds.
Get ready for complete changes in SEO as we know it. Are you ready for a whole new SEO journey? Expect massive changes from link building to optimisation with AI. From helping you keep up with every algorithm update to a more effective SEO strategy, AI could be involved today and tomorrow!
How Will AI Affect SEO? Is it Already Making a Difference?
The beginning of a full-blown AI revolution is keeping businesses on their toes. This is only the beginning. Marketers and agencies are scrambling to keep up with all the changes taking place in a fast-paced digital world. AI is dominating SEO strategies.
Since Google's 2015 announcement of RankBrain, an AI system, the world of SEO has been wondering how AI will affect the world of SEO. Google has used machine learning since 2017 to detect and fight spam.
Since 2019, companies have implemented a wide range of AI tools to assist SEO. Some examples of how we use AI tools in SEO include keyword research, the creation of SEO content, SEO workflows, and more.
How Soon Can We Expect AI Changes for SEO to Take Place?
It's not about whether AI will change SEO. It is how fast will this take place. Over the past year, companies have been scrambling for AI based SEO tools.
The emphasis of Google's AI updates is on a better user experience. It is also on a clearer understanding of user's intent instead of keywords and keyword stuffing. You can expect to see an improvement in search results when you use search engine optimization tools powered by AI.
1. Keyword Research.
It's So Much Easier to Research Keywords with AI Tools
Find out how to take advantage of AI platforms and what they can do for you. Using the right tools is making keyword research easier. And more accurate.
SEO keyword research is one of the most laborious tasks for SEO specialists. You can expect AI to change the world of SEO even more. Current AI-power tools can help you analyse anchor text usage, semantic keywords, and keyword variations.
2. Content Production.
Can AI-Generated Content Really replace the Human Writer?
Quality of content matters with SEO. To clarify NLP, Google uses algorithms. They pair natural language processing into a user's search.
High-quality, relevant content is vital. Now, more than ever, introducing AI tools is making a difference in content generation. New AI-powered content production tools adapt to natural language instead of merely replacing words with synonyms and producing gibberish.
We don't believe these AI tools are yet at a level where you can fully rely on the AI-powered tool to produce the content with no human intervention, but major steps towards this have occurred recently.
For example, did you know that on Frase.io you can fully rewrite an entire article using AI? The intuitive system rewrites intelligently, delivering a plagiarism free result. It isn't perfect, but these and other similar tools are transforming the way content producers work.
3. Analytics.
Optimising and Understanding your Website's SEO Rankings with AI-empowered tools.
Analysing data is a time-consuming task. Get your website rankings up and grow your traffic. These all are important aspects of SEO.
AI tools have taken the "e" out of effort when analysing data. The beauty about automating tasks is that it enhances accuracy and speeds up the process.
Best SEO Practices to Make the Competition Irrelevant
Continuous monitoring and analysing the competition is important. This is the only way you can keep abreast of your competition. Keeping track of all the changes to your competition is a daunting task.AI tools keep you in the loop and analyse your competition. The idea is to find out how these changes affect you and your website and where you can make relevant changes.
4. Workflows.
Why Do SEO Workflows Matter so Much?
SEO is a complex process with many steps involved. These include everything from keyword research to link building. The future of AI tools for SEO is looking rosy.
The automation of SEO tasks helps businesses. AI tools free up business owners. This will enable them to focus on other aspects of their business.
What Can We Expect from AI in the Future?
As SEO embraces AI technology, there are 2 key factors that will predict the future of SEO. These are an increase in mobile search, and an increase in AI applications in search.
What is Predictable, and What's Not
There are many factors that rank a website. These include social signals, on-page optimisation, and backlinks. There are others too. It is difficult to determine which ones will affect rankings.
The good news is AI can analyse these variables. AI can also predict which will affect rankings.
SEO Vendor's Core AI is just one platform capable of performing these tasks. Expect more companies to jump onto the bandwagon in future years.
Keeping Up with Google's Forever Changing Algorithms is Challenging
Keeping up with Google's forever changing search engine algorithms is difficult. Marketing companies need to audit sites actively. This takes time.
Don't get penalised by Google when changing your website. It is important to keep abreast of Google's constant changes. The future of AI will go one step further and help with constant changes. AI platforms will help avoid future costly penalties from Google.
How Will AI Impact Rankings?
AI enables marketers to have more control over rankings in the future of SEO. The good news is that the future of SERP rankings using AI tools puts agencies in good stead.
Tracking progress and rankings is one of the biggest challenges agencies face with SEO. The reason for this is rankings are volatile. Thankfully, AI-powered tools are surfacing that use deep learning and intuitive solutions.
Let Pitch Digital Tell You All About AI and the Future of SEO
The secret is out! AI is here to stay and will continue to make a difference to SEO. It will change the approach of SEO and how businesses will welcome these changes.
Take advantage of the AI and keep ahead of your competition. Now is the time to find out about automated communication and how to control the focus of keywords.
Let Pitch Digital Marketing Agency give you the nitty gritty on the latest AI tools. There is a whole new world of artificial intelligence just waiting to unpack.
Steven Green
Sporty fun loving “Half IronMan” with self-acclaimed degree in Search engine optimisation & Entrepreneurship. CEO & Founder of Trafficfundi, P.tch Digital & Greenies Comics.
