7 New Technologies to Improve Your SEO

SEO is constantly growing and making changes. New technologies are forever popping up. The result is developers and marketers continuously streamlining content creation using new technology.

The goal is improvement of organic search results, but how to get there? This is where Pitch Digital enters the picture. Let's discuss 7 technologies to help you keep up with the latest developments in search engine marketing.

7 New SEO Developments in SEO and Tech You Can Use for Each

1. Mobile-First Indexing

With over 50% of global traffic generated from mobile devices, the need to cater to active mobile users as a priority has arrived. It is important to improve the overall mobile experience for visitors to your website.

In today's technologically advanced world, mobile is king. Users are switching to mobile devices for search queries. More so than using laptops, desktop computers, and other devices.

Google Search uses mobile versions of websites to rank and index it in SERPS (search engine results pages). Since Google has moved to indexing the mobile version of websites first, it has impacted search results. If you haven't taken the step to designing and optimising your site based on its mobile view first, you may be missing out.

You can get the help you need to optimise your website for mobile with FIGMA. Are you ready for the switch to mobile-first indexing? We can show you how to implement mobile optimisation. It is time to boost your rankings, backlinks, and organic traffic.

What is FIGMA, and How Can it Help Me?

Figma presents a collaborative web application. It has additional offline features enabling MacOS and Windows to team up with web design. The focus is on an improved user experience design and real-time updates on mobile devices.

2. Natural Language Processing

What is Natural Language Processing?

Natural Language Processing, or NLP, is an innovation powering the world of SEO. NLP reads, interprets, and analyses text and the spoken word in a more natural way. It is a form of artificial intelligence applied to Google's search algorithm.

How it Works

NLP helps computers decipher human language. This takes place through a combination of machine learning, stats, and linguistics.

Why it Matters

Natural language processing plays a vital role in improved SEO tactics. We achieve this through the creation of high-quality content. NLP makes a user's search intent more relevant. 

To optimise content for NLP, you will need much more than merely including high-intent keywords in your a long-form blog post or on your business profile. It means applying AI to all types of content produced for your site.

Use Frase.io to address NLP Needs in SEO

A great AI-powered tool you can use in your content marketing starting today is Frase.io. From keyword research to finding content gaps, and producing intuitive, informational content that is unique and impactful, this AI-empowered tool has more to offer your SEO than you can imagine.

Google's BERT is taking AI by Storm

Did you know you probably interact with NLP and BERT daily?! Google's BERT is kicking up a storm by solving up to 11+ challenges in natural language use. BERT's algorithm is upping the ante by gaining a deeper understanding of a user's enquiries.

BERT understands the context behind every search and then provides appropriate information. Content efforts are getting more relevant and descriptive with information to keep up with the higher standards of BERT. 

3. SSL Certificate (HTTPS) Labelling

HTTP or SSL certificate labelling is one of the most important SEO technical trends. We often overlook the vital role HTTPS plays.

Google labels websites that are holders of SSL certificates as "HTTPS". This improves the trust factor with a target audience, as HTTPS increases the security of user data.

Google labels sites without SSL certification as "Not Secure". SSL certification plays an integral role in SEO strategies, since users need to trust a website to engage with it more freely. You can use OpenSSL to get up to speed with the latest SSL developments.

What is OpenSSL?

OpenSSL is a full toolkit for secure communication. OpenSSL manages a project's decision making. It applies formal bylaws to operate projects.

4. Generative Pre-Trained Transformer No.3 (GPT-3)

GPT-3 technology, or Generative Pre-Trained Transfer Number 3 technology, imitates human writing. You can see this in action on Frase.io and other similar ai-powered content producing tools.

GPT-3 API is an innovative content creation tool. We use the GPT-3 API tool across multiple SEO applications. The tool reads relevant information and predicts the next step. Just add keywords or a keyword phrase and a couple of bullet points, and you are ready!

Examples of tasks we use GPT-3 API SEO tools for are emails and first drafts. We use GPT-3 API for other tasks, such as blogs and other forms of content, too. GPT-3 also plays a role in other AI developments, like OpenAI's visual content producing AI. 

What is DALL-E 2?

OpenAI's DALL-E2 generates images based on text briefs from a living person. The person briefs the AI in natural language in text, and the system uses this brief to produce a unique image. GPT-3 performs a wide range of language tasks in this system. The results can be astounding!

5. Long-Form Content

Long-form content is now considered an important factor in ranking content. Because long-form content digs in deeper into a topic, Google believes this is an important ranking factor. This could equate to 1,890 word blog posts, but the heart  of it is writing to inform instead of writing to meet a length quotient.

How can the P.tch Content Team help?

Coming up with continuously fresh content offering true value to readers is challenging. Our copywriting team at Pitch will come up with fresh, innovative copy just for you. We help your site rank with the right topic selection, engaging headings, and valuable insights. 

6. Innovative AI Tools

Innovative AI tools like Content Harmony and Frase.io are stepping up to the plate. AI content creation tools generate high-quality content with quick tactics. Forget the fluff and add meat to the bone with AI Tools!

But AI is doing more than revolutionising your content production. It is playing a role in data collection, collation, and interpretation. It can help you test and transform your website with reports on performance and tools that help you find the gaps.

What is SEOTesting, and How Can it Help Me? 

SEOTesting.com enables you to back up your theory with hard evidence. SEOTesting helps the automated reporting of updates on website pages. You can now run SEO tests to see what works and what does not. You can also track the performance of any changes made on pages. If you are keen to tie your work to real results to make the right impact, then SEOTesting is the way to go.