Improving your marketing strategy is probably at the top of your priorities as a business owner. But it's not always easy to know how to do this. From blog posts to search engines to social media platforms, which should you focus on for your content strategy when your resources are limited?
Well, the good news is that now, it's much easier to find the time and resources to generate quality content in your marketing efforts. Enter: AI for digital marketing.
AI is about more than just asking ChatGPT questions like, 'What is the meaning of the universe?' or 'How do I make the best grilled cheese sandwich?' Marketing teams are now using all sorts of AI-powered tools to enhance their strategies. Let's take a look at some of these.
This is probably the most well-known category in AI marketing at the moment. It can help to write social media posts, email subject lines, Google Ads, and much more. Some of these include ChatGPT, which is almost like the OG of AI chatbots, since it was the first to go viral. It uses natural language processing to appear as if a human being were the one doing the talking.
Now, even the search engine giants have their own AIs in development—Google's is Bard, and Microsoft has invested money into several AI programs, including OpenAI.
It's important to remember that we don't yet know what the search engines' responses will be to using AI copy all over the place in terms of SEO. It's best at the moment to use these marketing AI tools as a supplement to your advertising efforts.
Shutterstock has its own AI image generator. Yes, you can even create your own graphics or images. All you need to do is input text and the AI will generate a few images for you to choose from based on what you typed. Pick the one you like the most and licence it to download it.
Of course, the most popular image generating AI tool is MidJourney on Discord, but in order to access it, you would now need to get a paid subscription. The tool is immensely powerful, and is growing exponentially, now producing much better results than when it began thanks to continued AI learning. Look at these examples of completely ai-generated images for "Lego cats doing search engine optimization and working in an office setting".
We mentioned earlier that Microsoft had plunged money into some companies specialising in AI. One such is Builder.ai, an app development platform that can help those who don't know programming languages to program for them. Imagine being able to code software for your marketing goals within a matter of minutes or days without ever having to do a thing yourself. Builder.ai even offers longer-term service, where you can work with the company to develop and realise your software dreams.
Adverity is an up-and-coming AI program that centralises all marketing data into a dashboard that is easy to use and understand. Its cleverness lies in its ability to take content marketing efforts from across the board, from email marketing campaigns to search engine optimisation endeavours, and provide insights into what's working, what isn't, and help you make informed decisions as to where you should be investing in the content creation process.
Brand24 is a listening tool that monitors social media and conducts sentiment analysis to determine how the general public feels about your brand, when you might be going viral (for good or bad reasons), and lets you know when to respond to queries and comments in real time.
There's still a lot to learn about AI. We don't yet know how search engines will adjust their algorithms to match the use of AI tools. For example, there are currently programs that flag content if it sounds too much like AI wrote it, because we aren't sure if Google will be penalising copy written by AI.
It makes sense that the search engines would have some reservations about allowing too much AI content, especially when it comes to the written word. This is because, at best, ChatGPT is still just a collation of all the content that's already out there on the internet—and we know how much Google loves original content. All we can do is wait and see and use AI tools to complement our marketing efforts.
At P.tch, we stay ahead of the curve of any technology that's going to help improve your SEO rankings, including the latest and greatest AI programs. We do the research for you so you don't have to and use what we've learned to create actionable insights that will help your rankings improve and therefore reach more potential customers and help your business grow. Get in touch with us today to discuss your AI and SEO needs.