Established in 2012, The Bikini Club (formerly known as Sugacube) is the brainchild of an avid Johannesburg-based swimmer and sun-worshipper. Tired of generic, low quality bikinis as well as unaffordable designer swimsuits, Jenna decided to take full advantage of the South African woman’s love of gorgeous swimwear, offering a great range of styles at affordable prices.

The Goal
Jenna’s brief encompassed both the nuts-and-bolts of online retail, as well as the style and design flair for which she has become so well known. The Bikini Club required an affordable, secure and effective e-commerce platform through which their customers could make their purchases quickly and easily, without worrying about online security.

From a design standpoint, The Bikini Club required something simple and eye-catching – a site as bright, colourful and casual as the bikinis it showcases!

The Project
Just Perfect was able to provide Bikini Club with a bright, fun and appealing site to showcase their new name and brand, while also providing an easy-to-use and visually stimulating shopping experience for their customers. The site is beautifully responsive and mobile friendly, with great functionality and an easy to navigate layout.

The Success
Following the “Just Perfect Treatment”, Bikini Club has continued to go from strength to strength, and is enjoying better brand exposure, more site visits and more conversions than ever. The e-commerce site supplied by Just Perfect is convenient and expertly designed, as well as being incredibly secure.