Who is Pitch Performance Agency?

Pitch Performance Agency is an independent digital performance agency with South African roots in Pretoria going back to 2008, now serving clients in South Africa, the Philippines, the US and Australia. It specialises in performance marketing — turning marketing investment into measurable commercial outcomes for brands such as Pandora, AA Insurance and Olaplex.

How was Pitch formed?

Pitch was formed in 2016 when TrafficFundi, an SEO-led lead generation agency founded in Pretoria in 2008, merged with Just Perfect, a Sandton agency launched in 2010. The merger combined search rigour with creative and campaign delivery.

Pitch is led by Steven Green (Co-Founder & CEO), Chris Green (CFO) and TJ Moezelaar (COO).

What are Pitch's values?

Be curious and free-spirited; leadership and taking responsibility; giving and making someone smile; being fast and fruitful; doing great things with great people; and humility.

What makes Pitch different from other digital agencies?

Pitch runs every client inside Pitch MOS, its own marketing operating system, so strategy, media, creative and reporting are visible in one system in real time instead of being reconstructed monthly.

How long has Pitch been operating?

The team has delivered digital marketing continuously since 2008, operating under the Pitch name since the 2016 merger — across search, paid media, social, content and web.

About Pitch

Great things with great people.

From humble beginnings in the hills of Pretoria to a dynamic agency for agencies, Pitch is a global digital performance agency with South African roots, built on SEO, performance media and creative — and now run inside Pitch MOS, our marketing operating system.

Pitch / Since 2008

Pretoria-born. Globally engaged. Performance-first.

The Pitch Performance Agency team collaborating on a digital marketing campaign

Pitch strategists reviewing a printed campaign plan during a working session

Our goals

Measurable leads and sales — not vanity metrics.

We deliver measurable leads and sales through leading technology and effective digital marketing services. Our goal is to make your company — or your agency — a success story through engaging content, creative thinking and an effective online presence.

For us, digital marketing is about more than the numbers. It's about working together to deliver elevated results using tested and revolutionary methods, so you can focus on growing the business.

Close-up of a Pitch analyst reviewing campaign performance dashboards on a laptop

Our story

Two agencies, one compounding discipline.

In 2008, an SEO-led lead generation agency called TrafficFundi was born in Pretoria. In 2010, Just Perfect launched in Sandton. In 2016 the two merged to become Pitch — combining search rigour with creative delivery, and treating SEO as the holistic view across all digital marketing.

2008
TrafficFundi is founded in the Pretoria hills — an SEO-led lead generation agency built out of a mortgage broking brief.
2008
TrafficFundi is founded in the Pretoria hills — an SEO-led lead generation agency built out of a mortgage broking brief.
2008
TrafficFundi is founded in the Pretoria hills — an SEO-led lead generation agency built out of a mortgage broking brief.
2010
Just Perfect launches in Sandton, growing fast on creative and campaign delivery.
2010
Just Perfect launches in Sandton, growing fast on creative and campaign delivery.
2010
Just Perfect launches in Sandton, growing fast on creative and campaign delivery.
2016
TrafficFundi and Just Perfect merge to form Pitch — SEO, paid media, social and creative under one roof.
2016
TrafficFundi and Just Perfect merge to form Pitch — SEO, paid media, social and creative under one roof.
2016
TrafficFundi and Just Perfect merge to form Pitch — SEO, paid media, social and creative under one roof.
2018
Expansion into e-commerce growth and conversion rate optimisation.
2018
Expansion into e-commerce growth and conversion rate optimisation.
2018
Expansion into e-commerce growth and conversion rate optimisation.
2021
Pitch MOS — first version of our marketing operating system shipped.
2021
Pitch MOS — first version of our marketing operating system shipped.
2021
Pitch MOS — first version of our marketing operating system shipped.
2024
Pitch MOS V2 launched across all client engagements.
2024
Pitch MOS V2 launched across all client engagements.
2024
Pitch MOS V2 launched across all client engagements.
Today
Trusted by Pandora, AA Insurance, Olaplex and agency partners across South Africa, the Philippines, the US and Australia.
Today
Trusted by Pandora, AA Insurance, Olaplex and agency partners across South Africa, the Philippines, the US and Australia.
Today
Trusted by Pandora, AA Insurance, Olaplex and agency partners across South Africa, the Philippines, the US and Australia.

Our values

How we work, every day.

Be curious and free-spirited

Creativity shouldn't be kept in a box. We explore beyond what's been done before — measurable results, delivered on a journey that stays vibrant.

Leadership and commander-in-chiefness

Every team member works proactively and takes responsibility for each step. Work doesn't stop at a task; it stops at the outcome the client wanted.

Giving — make someone smile

Generosity of spirit with each other and with clients is what makes Pitch a different kind of agency. We go the extra mile.

Fast and fruitful — get things done

No time wasted on unnecessary meetings. We deliver accurate work inside your budget, margins and timelines.

Great things with great people

Online marketing is more than numbers on a page. We want to do new, ground-breaking things with clients who take on every challenge.

Humility

We stay open to feedback and constructive criticism, and we recognise the contributions of others wherever they're due.

Our commanders in chief

The people accountable for the work.

Steven Green

Co-Founder & CEO

Chris Green

CFO

TJ Moezelaar

COO

Our online marketing services

Agency-to-agency and brand-side solutions.

Search & performance

Search engine optimisation
Google Ads and search marketing
Google Display advertising
Digital advertising and lead generation
Digital marketing strategy

Social & content

Social media strategy and campaigns
Community management
Creative content production
Copywriting
Video and image creation
Email marketing campaigns

Web & commerce

Website design
Website development
E-commerce development
Conversion rate optimisation
PR and marketing communications

Business owners from Cape Town to Manila, New York to Sydney can find the solutions they need to grow their digital return. Whether you run an agency or own the brand, explore our full service range or get in touch.

Questions people ask

About Pitch, answered directly

: Pitch Performance Agency is an independent digital performance agency with South African roots in Pretoria going back to 2008, now serving clients in South Africa, the Philippines, the US and Australia. It specialises in performance marketing — turning marketing investment into measurable commercial outcomes for brands such as Pandora, AA Insurance and Olaplex.
: Pitch was formed in 2016 when TrafficFundi, an SEO-led lead generation agency founded in Pretoria in 2008, merged with Just Perfect, a Sandton agency launched in 2010. The merger combined search rigour with creative and campaign delivery.
: Pitch is led by Steven Green (Co-Founder & CEO), Chris Green (CFO) and TJ Moezelaar (COO).
: Be curious and free-spirited; leadership and taking responsibility; giving and making someone smile; being fast and fruitful; doing great things with great people; and humility.
: Pitch runs every client inside Pitch MOS, its own marketing operating system, so strategy, media, creative and reporting are visible in one system in real time instead of being reconstructed monthly.
: The team has delivered digital marketing continuously since 2008, operating under the Pitch name since the 2016 merger — across search, paid media, social, content and web.