The Pitch Index · Live
South Africa's digital performance, in real numbers.
Median performance benchmarks across South African paid media — built from real Pitch-managed campaigns. Switch sector to see where your category sits today.
Median CTR
2.4%
Median CPL
R248
Median ROAS
4.1x
Conversion rate
3.2%
CPL trend · last 12 months
CPL by channel
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Indicative benchmarks built from anonymised Pitch-managed campaign data, South African market. Updated quarterly.
About the benchmarks
Understanding the Pitch Index.
What is the Pitch Index?
The Pitch Index is a set of median paid-media benchmarks for South African sectors, drawn from campaigns managed by Pitch. It gives marketers a reference point for judging whether their own numbers are on track.
What you can explore
Switch between five sectors (Insurance, Retail, Automotive, FMCG and B2B) to see:
- · Click-through rate (CTR)
- · Cost per lead (CPL) in rand
- · Return on ad spend (ROAS)
- · Conversion rate
- · A 12-month cost-per-lead trend
- · Cost per lead by channel
How to use the data
Use the benchmarks to sense-check campaign targets, prepare performance reviews, compare channels before shifting budget, and set realistic expectations when planning a new campaign.
How to read these numbers
Figures are medians from Pitch-managed campaigns, not a census of the market. Results vary with offer, audience, creative, seasonality and how conversions are tracked. Treat them as a guide, not a target, and ask us for a benchmark snapshot based on your own account.