Newsroom

Perspectives from the Pitch team.

10 Oct 2025

Pitch SM & Hippo Insurance Win Gold for Blogging Excellence

Pitch SM & Hippo Insurance earned Gold at the Corporate New Generation Awards for their Complete Car Guide SA – a content hub for South African car buyers.

13 Jun 2025

AI-Powered Personalisation in South African Marketing

Explore AI-powered personalisation trends reshaping SA marketing in 2025. From retail to banking - see real results and implementation tips. Learn more!

12 Jun 2025

Future of Social Media South Africa: 2025 Trends

The future of social media in South Africa is here. Master video content, social shopping, and influencer marketing for 2025 success. Learn more!

11 Jun 2025

Data-Driven Marketing Strategies for South Africa

Turn marketing insights into action with data-driven strategies for South Africa. Learn predictive analytics and customer behavior tactics. Read more!

10 Jun 2025

FOMO-Driven Campaigns That Work in South Africa

Learn how FOMO-driven campaigns drive sales in South Africa. Get actionable tips for limited-time offers and local marketing strategies. Read more now!

09 Jun 2025

Cybersecurity for South African SMEs: Protect Assets

South African SMEs face rising cyber threats. Discover actionable cybersecurity tips to safeguard your digital marketing assets. Learn more!

06 Jun 2025

E-Commerce Growth SA: Social Commerce Future Online Shopping

Social commerce is transforming e-commerce in SA. From Instagram to WhatsApp shopping - learn the strategies that drive sales. Learn more!

05 Jun 2025

Purpose-Driven Marketing Guide for SA Brands 2025

Master sustainability and purpose-driven marketing in South Africa. Learn strategies that build trust and loyalty with conscious consumers. Learn more!

04 Jun 2025

Voice Search & Multilingual SEO for SA Brands

Unlock South Africa's diverse digital audience with voice search and multilingual SEO. Essential strategies for SA brands. Learn more here!

03 Jun 2025

Short-Form Video Marketing Guide for SA Brands

Short-form video is dominating SA digital marketing. Learn TikTok strategies, content tips & local insights for brands. Learn more here!

01 Jun 2025

Mobile-First Strategies for South African Brands 2025

South African brands can't ignore mobile-first marketing in 2025. Explore smartphone-driven strategies that drive results. Get insights here today!

29 Oct 2023

Elevate Your Brand: Dominate Search Results with Enterprise SEO

Discover the specialized approach required for enterprise SEO. Explore automation, UX enhancements, exceptional content, and more to achieve search dominance.

29 Oct 2023

SEO Secrets: Strategies to Outrank Your Competition in SA (2023)

Discover the secrets of SEO mastery & how they can help you consistently outrank your competition in South Africa. Thrive in 2023 w/ these powerful techniques.

05 Sept 2023

How Generative AI is Changing Search and SEO

Generative AI is changing the way we search and interact with information online. Learn how it's impacting SEO and how you can prepare for the future.

05 Sept 2023

Google Introduces PaLM 2 The Future of AI in 2023

Google PaLM 2 is here! Learn about the next generation of AI that can do anything from writing code to translating languages.

17 Aug 2023

Navigating the Google Core Update: Survival Guide (2023)

Stay ahead of the game with our survival guide for the 2023 Google Core Update. Learn how to adapt and thrive amidst the changes in search rankings.

10 Aug 2023

Discover the Latest AI Tools for Marketing | P.tch Digital

AI is becoming one of the most important tools in the digital marketer's arsenal. Discover how to harness the power of AI for marketing here.

10 Aug 2023

How to Avoid Plagiarism for Better SEO Results | P.tch SEO

Plagiarising is a one-way ticket to the bottom of organic rankings. Find out how to avoid plagiarism and in turn, benefit your SEO results..

18 May 2023

Boost Business Credibility with Google Ads Certification | PitchSM

Elevate your business's reputation. Learn how Google Ads Certification can enhance credibility and establish your expertise in digital advertising. Read more.

17 May 2023

Bing AI and Machine Learning: The New Frontier of Search Tech

Bing's AI and machine learning are pushing search technology to new frontiers, helping businesses enhance their online presence. Learn more here.

21 Oct 2022

5 New Updates Coming to Google Search (2022) │ P.tch Newsroom

Discover the latest updates coming to Google Search in 2022. There are 5 that will make the user experience much easier.

19 Oct 2022

How to Optimise for the September 2022 Google Updates │P.tch Newsroom

Optimise for the September 2022 Google Updates. We tell what's new in Google System Updates for the roll out to Android Devices

19 Sept 2022

How Will AI Change SEO? │ Pitch Digital Insights

Get to know how AI will change the world of search optimisation as we know it. How these changes will affect all aspects of SEO.

01 Sept 2022

7 Technologies to Improve Your SEO │ Pitch Digital Insights

Improve your SEO by applying new technologies. Get ranking with the latest technologies. We help you make your competition irrelevant.

21 Aug 2022

How to Improve Your Google Title Tags | Digital Marketing Insights

Learn to write excellent SEO titles for website pages by following best practices. Find out how to improve your Google Title Tags for better ranking

06 May 2022

Need More Website Traffic? STOP. It's Conversion Time | Pitch

As an agency account manager, your clients constantly obsess over organic traffic volumes. It's conversion time! Stop, refocus & check conversion rates

06 Apr 2022

Paid Media Is Dying. Rise Organic, Rise! | Pitch SEO Agency

Prioritise Search Engine Optimisation. Organic Search is on the Rise! Here's Why Relevant Content on Organic Channels Matters More than Paid Media

03 Nov 2021

How to Use Deep Links to Boost eCommerce Sales | P.tch

Do you want a more successful eCommerce store? Find out how deep links can boost eCommerce sales on your app! Learn more about deep links on Pitch

20 Aug 2021

24 Statistics to Help Improve First Impressions of Your Website (2021)

Is your website costing you clients? Find out how site visitors see your website and how you can turn it into a traffic magnet.

20 Aug 2021

How to Reach More Customers with the Conversions API | P.tch

Privacy legislation and browser policies around cookies are changing, making it more difficult for businesses to track user events on their websites.

27 May 2021

Is Your Brand Prepared for Apple's Bold Step Into Privacy? | P.tch

Apple's bold move towards better user privacy buys them more fans. Is your brand prepared for the Facebook Marketing changes?

13 May 2021

5 Important Things to Do Before the June 2021 Google Update | P.tch

Fixing issues BEFORE an update can save you from ranking and website traffic losses. Here are 5 things you should do before the June 2021 Google Update hits

16 Mar 2021

Do Keywords Still Matter When Creating Content in 2021? | P.tch

Discover how keywords fit into the future of online content production and search engine optimisation. Find out how to adapt your content production for maximum impact in 2021.

16 Mar 2021

How to Make Better Use of Google Analytics and Get Outstanding Results

Many entrepreneurs and webmasters lose out big on the full functionality of Google Analytics. Learn to use this powerful tool to improve your content.

08 Feb 2021

How to Run an Effective Social Media Advertising Campaign | Pitch SM

Find out how to run an effective social media advertising campaign from the experts in social media and digital advertising

08 Feb 2021

New Google Update for Keywords Just Announced! - P.tch Digital

Our Digital Agency is highly focused on targeted digital marketing services, learn more about New Google Update for Keywords Just Announced!

08 Feb 2021

December 2020 Google Core Update - P.tch

The Google December 2020 Core Algorithm Update has left many SEOs and webmasters confused or dismayed. We look at expert theories on what has changed.

08 Feb 2021

How to Reach Internet Users in a Post-Cookie Era | P.tch

Bye-bye cookies. Hello opt ins. Is this the end of remarketing and audience networks? Find out how to reach internet users in a post-cookie era.

04 Feb 2021

How Can Machine Learning Benefit Your Digital Marketing? - P.tch Digital

Our Digital Agency is highly focused on targeted digital marketing services, learn more about How Can Machine Learning Benefit Your Digital Marketing?

04 Feb 2021

E-Commerce Will Never Be the Same Again - P.tch

Understanding how 2020 has transformed the South African marketplace, buyer behaviour, and e-commerce trends can help your brand succeed in 2021.

01 Feb 2021

Why the WhatsApp Update is Actually Good for Your Brand | P.tch

Find out what the WhatsApp update really means for users and brands and how the update is going to benefit businesses in South Africa.

01 Feb 2021

Emerging Trends: eCommerce & Digital Engagement from Facebook | P.tch

What forces are driving today’s shopper? We interpret Facebook’s global observations to learn how brands can respond in South Africa

01 Feb 2021

All of Google’s Algorithm Updates Through the Years | P.tch

We look at a history of every Google update, from the small refreshes to unconfirmed updates and the large-scale algorithm overhauls that changed Google forever.

01 Feb 2021

All of Google’s Algorithm Updates Through the Years | P.tch

We look at a history of every Google update, from the small refreshes to unconfirmed updates and the large-scale algorithm overhauls that changed Google forever.

14 Jan 2021

How to Strengthen Your eCommerce for Better Results - P.tch

How and why companies and brands in South Africa should adapt, sustain, or build an online presence and e-commerce business now. Learn more.

19 Nov 2020

Warning to Google Drive Users: Use it Or Lose It! | P.tch

Google is no longer storing files indefinitely. If you don’t check in on your files from time to time, Google will delete them

11 Nov 2020

Are Agencies Really Vital for Brand Success? | Pitch

Some of today’s brightest minds in marketing share why agencies are vital to the success of brands in South Africa. Get tips to help your brand succeed in 2021.

10 Nov 2020

What Will the Social Media Trends be in 2021? | P.tch

These are the top social media trends for the coming year. Brands looking to succeed can apply the below tips and use these trends to guide their 2021 strategy.

14 Oct 2020

Is Online Marketing an Effective Means of Increasing Offline Sales? | Pitch

Research corroborates our experiential findings at Pitch as an agency: online marketing has a profound effect on in-store, physical sales.

12 Sept 2020

How to Use Storytelling to Help Your Brand Succeed during COVID-19

Research shows us what it takes for a brand in South Africa to succeed and recover up to 9x faster in a crisis. Here’s how your brand story can help

09 Sept 2020

Why Facebook Doesn’t Like the New Apple iOS 14 Update | P.tch

iPhone users celebrate, but Facebook and their network partners are poised to lose out big with the Apple operating system update coming in September 2020.

08 Sept 2020

The Agency for Agencies: How Can We Help You? | P.tch Digital

An agency for agencies is a digital marketing agency through which other agencies can outsource services. Learn more on P.tch

08 Sept 2020

How to Take Advantage of the 2020 Digital Marketing Trends | P.tch

How can you leverage off these trends to bolster your digital marketing results in 2020? Here are digital marketing stats to shape your 2020 online strategy

12 Aug 2020

Good SEO on a limited budget, WTF!

In unprecedented times businesses must strategize to survive, spending less on SEO can bring relief. Here’s how to make the most of a limited SEO budget.

31 Jul 2020

How to Improve Your Digital Ad Campaigns in 6 Easy Steps | P.tch

The industry changes rapidly, your campaigns should be adjusted frequently. Here's how to improve your Digital Ad Campaigns in 6 easy steps.

28 May 2020

How to Reach the New Post-Lockdown Shopper | P.tch Digital

Previously known as digitally suspicious shoppers, South Africa has seen a rise in online shopping, with 22% more consumers now shopping online.

30 Apr 2020

How is COVID-19 Affecting the Marketing and Media World? | P.tch

Marketing firms, retailers, and South African companies are counting the cost of the pandemic. Here are the top statistics you need to know from March 2020.

28 Apr 2020

How to Optimise Content for Google in 2020

Our Digital Agency is highly focused on targeted digital marketing services, learn more about How to Optimise Content for Google in 2020

24 Apr 2020

What South Africans expect from brands in the Covid-19 crisis | P.tch

New data gives us insight into what South Africans expect from companies during the COVID-19 crisis. We look at how this data can inform decisions to drive your business forward.

09 Apr 2020

How to Digitise Your Business During the COVID-19 Lockdown

Most Businesses have taken a knock with the COVID-19 lockdown. How we do business has changed overnight, here's how to digitise your business during the lockdown

25 Mar 2020

Google My Business is Feeling the Coronavirus Pressure | P.tch SEO

Google My Business is feeling the coronavirus pressure as countries & businesses are locking down. SEO teams are trying to update their business details.

19 Mar 2020

Is a Google Update Wreaking Havoc on Your Search Results?

Google has not confirmed an update occurred in February 2020. A second part of an update addressing “nofollow” links was purported to be coming in March.

02 Mar 2020

What Startup Businesses Need to Know About Digital Marketing

Using digital marketing as a tool can reduce your marketing budget by a large margin. It can also help you generate leads, increase sales, & more

24 Feb 2020

The Best Way to Measure the Rio of Your Marketing Campaigns I P.tch Digital

When measuring the RIO of your marketing campaign key performance indicators tracked should line up with goals that cause business growth.

17 Dec 2019

Google BERT Update Explained I P.tch Digital I SEO Agency

Google BERT Update Explained: Google pushes out hundreds of updates each year. Many slip through under the radars of digital marketing agencies.

16 Dec 2019

How to Use Email Signatures to Increase Conversions - P.tch Digital

Our Digital Agency is highly focused on targeted digital marketing services, learn more about How to Use Email Signatures to Increase Conversions

05 Dec 2019

Everything You Need to Know About Google's Latest Algorithm Update

Google’s recent algorithm update is causing headaches for many site managers, but there are ways to regain some of your lost traffic.

17 Nov 2019

How to Claim Your Google Knowledge Graphs I P.tch Digital

Knowledge graphs were introduced by Google in 2012 as a means of providing more accurate, useful, and easily accessible results to searches.

31 Oct 2019

The 15 Biggest WordPress Mistakes to Avoid | P.tch Digital

Optimise your WordPress site & protect it from hacks by avoiding common mistakes. Here are 15 mistakes to avoid when creating a website with WordPress

24 Oct 2019

How to Optimise Your Online Marketing for Seasonal Trends | P.tch Digital

Here are a few tips on how to optimise your online marketing and take advantage of seasonal trends such as Black Friday, Xmas and Valentines' Day.

09 Oct 2019

How Claiming Your Knowledge Graph Benefits You I P.tch Digital

Knowledge graphs are a powerful organic SEO tool. Optimising results related to your company increases the quality of your leads.

03 Oct 2019

The Value of Video in Your B2B Marketing Strategy I P.tch Digital

Video is dominating the world, & the space for video marketing is YouTube. According to GlobalWebIndex, 92% of the internet’s users watch videos online

01 Oct 2019

3 Major Changes Coming to Facebook in 2019 I P.tch Digital

Facebook is determined to take their platforms toward what users really need. The changes reflect the shift in vision by Facebook.

28 Aug 2019

Huawei Ban I P.tch SEO Digital I SEO Agency in South Africa

Fantastic News for South Africa. Huawei’s South African GM Likun Zhao has confirmed that Huawei users in South Africa won’t be affected by the US Huawei Ban

23 Aug 2019

#AmazonRainforest Is No Notre-Dame Without Social Media

Parts of the Amazon forest in Brazil is on fire, but no billionaires have come forward to help like with Notre Dame. #PrayForAmazonia #Amazonrainforest

16 Aug 2019

#FreeDorothy Shows Impact Of Social Media And Content I P.tch Digital

The #FreeDorothy Tweets aren’t just viral and funny, they show us the real impact social media and Grammar Nazis have on our lives.

15 Aug 2019

How to Succeed With the LinkedIn Algorithm in 2019 I P.tch SEO Digital

The LinkedIn algorithm does not post content in chronological order. That means LinkedIn users will see content on their feed that is relevant to them.

12 Jul 2019

Google's core updates started in June I P.tch Digital

Google just rolled out another broad core algorithm update and once again, the core ranking update was big.

27 Jun 2019

Google: Mobile-First From 1 July 2019 I P.tch Digital

Google will be indexing all NEW websites for mobile-first starting July 1, 2019. Start building your sites for mobile and not desktop.

25 Jun 2019

Volkswagen Disputes False Marketing Claims | P.tch Digital

Volkswagen SA is in hot water with the South African Advertising Regulator regarding an ‘untruthful’ special deal.

25 Jun 2019

Digital Marketing: Does Honesty Still Matter? | P.tch Digital

Honesty in Marketing - We delve into the honesty of marketing following the recent scandal involving Volkswagen and SA’s advertising regulator.

20 Jun 2019

Facebook To Challenge Bitcoin Cryptocurrency | P.tch Digital

Social media giant Facebook is launching its own digital currency and will change e-commerce, challenging Bitcoin.

24 Apr 2019

Eight reasons why SEO and DIGITAL rock! I P.tch Digital

If internet users cannot find your website then how on earth are they going to discover how fabulous your services are or how brilliant your product is?

24 Apr 2019

Digital is revolutionising traditional marketing I P.tch Digital

The great thing about digital marketing is that it offers all brands new opportunities that conventional methods cannot effortlessly match.

24 Apr 2019

MAKING YOUR WAY TO THE TOP WITH SEO I P.tch Digital

Clicks and SEO are what it is all about and businesses are spending a fortune on pushing their websites to the top of the pile.

11 Nov 2016

E-commerce Websites: Take the Hustle & Bustle Out of Xmas Shopping

The festive season is upon us and, if you still haven’t made a list (and checked it twice), then you probably haven’t even started your Christmas shopping.

10 Jun 2013

Digital Display Advertising – The Benefits I P.tch Digital

Digital display advertising may be described as visual or graphic advertisements that are used in digital format on websites and other electronic media.

Preferred source

Follow Pitch in Google Search

Get our Newsroom highlighted in your Top Stories and AI results.