Spend smarter. Convert faster.
PPC & paid media that answers to the P&L.
Full-funnel performance across Google, Meta, LinkedIn, TikTok and programmatic — optimised against real business outcomes, not vanity metrics.
Full-funnel paid media across the platforms your customers use.
- Meta
- TikTok
- Programmatic
- Analytics
Outcomes
What good looks like.
Lower cost per acquisition
Bid, budget and audience decisions engineered against CAC.
Higher return on ad spend
Every rand of media held to a revenue benchmark.
True cross-channel attribution
Contribution modelled across the whole customer journey.
Predictable, forecastable pipeline
Weekly forecasts you can actually plan a quarter around.
Deliverables
What you get, every month.
Channel and audience strategy
Creative testing framework
Bid management and pacing
Tracking, attribution and CRM feedback loop
Weekly performance reviews inside Pitch MOS
Method
How we turn media spend into measurable growth.
- 01
Audit & opportunity mapping
Review the account, tracking, audiences, channels and current performance.
- 02
Strategy & forecasting
Build the channel plan, budget allocation, targets and campaign forecast.
- 03
Campaign build & launch
Configure campaigns, audiences, creative tests and conversion tracking.
- 04
Optimisation & experimentation
Continuously improve bids, budgets, creative, landing pages and targeting.
- 05
Reporting & commercial feedback
Connect campaign performance to leads, revenue and business outcomes.
Commercial rigour
Media that answers to the P&L.
We plan and buy against the metrics your finance team actually reports on — CAC, LTV, contribution margin. Every campaign carries a forecast, a threshold and a weekly review so budget only stays where it earns.
- Commercial forecasting
- Budget accountability
- Revenue-linked reporting
Creative testing
Creative is a performance lever.
The single biggest lever in modern paid media is creative. Our teams ship a rolling test cadence — hooks, formats, offers — with clear win-loss criteria so creative iterates as fast as the algorithms it feeds.
- Hooks
- Formats
- Offers
- Landing pages
What makes us different
What makes Pitch performance media different.
Commercially accountable
Campaign decisions are tied to business outcomes, not vanity metrics.
Creative-led optimisation
Creative testing is treated as a continuous performance discipline.
Cross-channel visibility
Performance is evaluated across the full media and customer journey.
Connected to Pitch MOS
Strategy, execution, reporting and decision-making stay in one operating model.
Illustrative view
What a typical performance review may cover.
Illustrative performance view
Weekly trend
Media spend
R —
Qualified leads
—
Cost per acquisition
R —
Conversion rate
— %
Revenue contribution
R —
Creative performance
—
Illustrative view only. Reporting is configured around each client's commercial objectives and available data.
Questions people ask
What clients ask before signing on.
A quick read on the questions we hear most before a paid media engagement kicks off.
Most PPC companies optimise to platform metrics. We manage paid media services against contribution margin and pipeline, with creative testing, incrementality checks and reporting in Pitch MOS so you see what spend actually earns.
Our performance engagements typically start at R60,000 in monthly media. Below that our fees eat into your working budget.
We audit first. Sometimes the existing account has equity worth keeping. Sometimes a clean rebuild pays back in the first quarter. You see the recommendation and the reasoning before we touch anything.
Talk to us
Want to see what Paid Media & Performance looks like inside the Pitch MOS?
- No generic media proposal
- Commercially grounded recommendations
- Clear next steps after the audit