Same traffic. More revenue.
Conversion rate optimisation: more revenue
Structured experimentation on your funnel — hypothesis, test, learn — so every point of conversion uplift compounds against the media you're already paying for.
Structured experimentation across the surfaces your customers convert on.
- GA4
- Hotjar
- Convert
- Optimize
- Shopify
- WordPress
Outcomes
What good looks like.
Higher conversion rate on the same traffic
Reduced cost per acquisition on paid channels
Higher order value and lead quality
Clear, documented experiment library
Deliverables
What you get, every month.
Conversion audit and heatmap analysis
Prioritised experiment backlog
A/B and multivariate test builds
Statistical analysis and readouts
Rolled-out winners and permanent code
Method
How we compound conversion uplift
- 01
Conversion audit
Analytics, heatmaps, funnels and session recordings audited end-to-end.
- 02
Hypothesis backlog
Prioritised experiment backlog scored by impact, confidence and effort.
- 03
Test build
A/B or multivariate tests built to statistical rigour, not gut feel.
- 04
Read & decide
Statistical analysis, readouts and clear win/loss decisions.
- 05
Roll out & compound
Winners hard-coded and re-tested. Learnings feed the next hypothesis.
Approach
A CRO company running tests you can trust
Our conversion rate optimisation services are a permanent operating rhythm: audit, prioritised hypothesis backlog, correctly sized tests, honest readouts and a documented library of what won, what lost and why.
- Prioritisation model
- Statistical rigour
- Rolled-out winners
Discipline
CRO is a compounding lever
A 20% conversion lift means a 20% CAC reduction — for the same media investment, forever. That's why we treat CRO as a permanent operating rhythm, not a one-off audit.
What makes us different
What makes Pitch CRO different
Rigour over guesswork
Every test is scoped, sized and readable — no false positives.
Compounding lever
CRO is treated as a permanent operating rhythm, not a one-off.
Documented library
A living library of hypotheses, tests, results and learnings.
Connected to Pitch MOS
Traffic, tests, winners and CAC:LTV in one operating model.
Illustrative view
What a typical performance review may cover.
Illustrative performance view
Weekly trend
Media spend
R —
Qualified leads
—
Cost per acquisition
R —
Conversion rate
— %
Revenue contribution
R —
Creative performance
—
Illustrative view only. Reporting is configured around each client's commercial objectives and available data.
Questions people ask
What clients ask before signing on
A quick read on the questions we hear most before an engagement kicks off.
Our CRO company starts with an analytics, heatmap and funnel audit, builds a prioritised hypothesis backlog, then runs statistically valid tests on a fixed cadence with documented win/loss decisions.
As a rule of thumb, 10,000 relevant sessions a month on the pages we're testing. Below that we focus on best-practice fixes and analytics before running formal tests.
Talk to us
Want to see what structured CRO looks like inside the Pitch MOS?
- Prioritised experiment backlog
- Statistical readouts you can trust
- Rolled-out winners