Pandora · Retail · Jewellery
R400k to R1M+ monthly online revenue.
An always-on commerce engine that doubled performance and broke records during peak.
R998,570+
Peak monthly revenue
150%
Revenue growth
3x
ROAS uplift
28%
AOV increase
Challenge
Pandora needed a digital revenue engine that could carry the brand between flagship store visits — and survive Black Friday at scale.
Approach
- ·Re-architected the commerce stack for speed and conversion
- ·Built an always-on Meta + Google performance program
- ·Layered creative testing across collections and gifting moments
- ·Pre-built a peak-season playbook tuned in real time
Result
Monthly online revenue grew from R400k to R600k as a steady state, with the Black Friday window pushing past R1M for the first time.
Channel contribution
Where the growth came from.
Share of spend vs. share of contribution to outcome.
Timeline
Month 1
Commerce audit + replatform brief
Month 4
Always-on engine live
Month 8
R600k monthly baseline
Black Friday
R1M+ in one month
"We doubled our digital business and broke a record we'd been chasing for years."
— Head of E-Commerce, Pandora