Free tool
What could you save by shifting paid spend to organic.
Four steps, sixty seconds. Tell us your industry and what you're spending on ads today, and we'll model what each organic ranking position could recapture — including the positions where the numbers don't yet work in your favour.
What industry are you in?
This sets the cost-per-click and cost-per-lead benchmarks we price your traffic against — and gives us sensible starting figures for your ad spend.
Other (tell us)
Not on the list? Name your industry and we'll estimate the benchmarks for you.
Benchmarks reflect South African market ranges. TikTok CPC is an estimate pending SA-verified data. Position 1 uses an SA-sourced organic CTR benchmark; positions 2–3 and 4–10 are directional estimates. Outputs are directional models, not a forecast or guarantee of results.