AA Insurance · Insurance
From 6 leads a month to over 4,000.
A precision-targeted performance engine that rebuilt the entire acquisition funnel.
3,726+
Monthly qualified leads
62x
Pipeline growth
39%
Lower CPL vs. category
11
Months to scale
Challenge
AA Insurance had strong brand equity but a digital funnel that returned only single-digit monthly leads. The cost-per-lead was unsustainable and channel attribution was a black box.
Approach
- ·Rebuilt landing pages around intent-clustered offers
- ·Layered predictive lead scoring on top of Meta + Google
- ·Connected CRM events back into the platforms for true ROAS
- ·Established a weekly performance + creative test cadence
Result
Within twelve months the funnel was producing over 4,000 qualified leads monthly at a category-leading cost-per-lead, with full attribution visible inside the Pitch MOS portal.
Channel contribution
Where the growth came from.
Share of spend vs. share of contribution to outcome.
Timeline
Month 1
Audit + tracking rebuild
Month 3
Landing page system live
Month 6
Lead scoring integrated
Month 12
4,000+ leads / month
"Pitch grew our digital footprint and conversion rate faster than we thought possible."
— Marketing Director, AA Insurance