Scottfin Insurance Brokers is recognised as a short-term insurance broker of the highest standards and integrity
As South Africa's leading insurance broker in the taxi industry, Scottfin aims to expand their footprint to other insurance products and realign their corporate identity with their audience.
Who is Scottfin?
Scottfin are insurance brokers that specialise in taxi insurance and empowering their customers. Their focus is on giving their customers the best, along with personal attention to their needs and cares.
Scottfin's Goals
The company wants to expand their footprint into other insurance services beyond taxi insurance and to make their mark on other insurance options. To do this, we took a phased approach, tackling one level at a time.
Work We Did
Their logo is taken directly from the SA flag colours, and the logo as well as their primary text all use circular motion to show continuous relationship and their other values. You can see more about the CI here if you want: Click here
Next, we developed a CI document containing the colour palette, personas, logos, fonts, templates, and other relevant information.
Once this was completed, we assisted the company in relaunching their brand on social media and assisted in removing incorrect LinkedIn pages and setting up their LinkedIn page to work optimally.
The fourth step in this process is ongoing, namely the redesign and relaunch of their website.
Before: https://www.scottfin.com/
Work in Progress: https://jpdev.co.za/scottfin/
Achievements
- Successful redesign of the logo and rebranding to uplift the brand and to better align with their audience and values.
- Successful re-launch of the brand on social media
- Ongoing redesign of the Scottfin website
- Creation of a CI document that aligns with brand goals and the brand refresh and brings clarity to designs and the meaning behind each element.
