The purpose of our SEO strategy for this insurance client / company was to drive SEO rankings, visibility, traffic & ultimately leads.
Client Requirements:
- Develop a long-term SEO strategy
- Develop and content strategy for SEO (onsite & offsite)
- Increase Leads by 25% a year
- Increase SEO traffic volumes by 25% a year
- Our focus was to target long tail brand related search terms i.e. leveraging off other insurance company brand names and keywords
- We developed a 3-way SEO content strategy which focused on;
- Onsite SEO
- Static pages targeting brands
- Blog and News pages for shareable content
- Offsite Content
- Advertorial style content (paid for content placements)
- Social Media Content
- Social calendars content aligned with the site onsite content
- Boosted posts to drive engagement & links
- Technical onsite structural changes
- Developing a SILO based SEO structure for the site.
- Implement best of breed SEO best practices
- Include ratings and reviews
- Images
- Many images were used within our content for additional onsite SEO tagging
- Static pages targeting brands
Content Production:
- This included 20 articles / month of written content
- 15 Onsite
- 5 Offsite
- This included over 20 images sourced and optimised per month
- The most advanced SEO tracking & reporting software in the world was implemented and used to drive results, monitor tracking performance, track competitors and provide insights into how social, adwords and content impacted results.
- 2017 - 2018
- 200% increase in SEO Traffic
- 40% increase in SEO Leads
- 2018 - 2019
- 80% increase in SEO Traffic
- 60% increase in SEO Leads
