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Increase Conversion Using Email Signatures
Give your email signatures some love, and you can turn them into one of your most efficient digital marketing channels.
Email signatures can be more than a courtesy. Most marketing is going to cost you, but your company sends out emails daily already. If you use the signature in each email correctly, you can turn a sign off into a cash out. Here’s how you can use email signatures to increase your return on investment.
Most marketing is going to cost you, but your company sends out emails daily already. If you use the signature in each email correctly, you can turn a sign off into a cash out. Here’s how you can use email signatures to increase your return on investment.
How to Use My Email Signature for Marketing
Treat your email signature as its own marketing channel. It needs its own strategy, careful execution, and where applicable the resources to make execution of your strategy great. Remember that with each email signature change, you will need to get all your employees to change their signatures to the new template. In other words, don’t change them daily unless your team is guaranteed to implement the change immediately and effectively in their email signatures.
Your strategy needs to include the below elements, and you need to decide what your end goal is with each email signature update. Many companies add a festive bar during December to wish recipients an enjoyable season. Others use their signatures to highlight the latest specials or deals run by the company. Both are great ideas.
Your tea can conceptualise an execute strategies that make your email signature more effective with some creative flair and intentionality. Think of the strengths and pitfalls of email signatures and aim to use them to your advantage. If you can grab the reader’s attention, they are more likely to click on something in your email signature.
What Should My Email Signature Include?
Personalisation
Depending on the look and feel you’re going for, you can add all sorts of personal touches to an email signature. Making you email signature personal matters because people are more receptive when they know a person is on the other end and not a bot. It can be easy to forget the humanity of the person sending an email until you see their name, surname, company position, and contact information.
Many companies even include a photo of the individual sending the email. Although it doesn’t suite all brand styles, a personal photo often interests the reader and could encourage them to check out your Facebook page.
Social Media
Include links or buttons to your personal or company social media pages. This touch builds trust, and it often entices people who want to find out more about you or your business. You could end up getting more followers and more social engagement by adding this one, simple thing.
Increased social media intrigue positively impacts organic search traffic and direct website visits. You can’t go wrong by adding your Facebook, Instagram, Twitter, or LinkedIn buttons into your email signature.
Consistency
The image you show the world can encourage or discourage trust and engagement. One of the trust elements you can build better online engagement on is consistency. If your brand has a certain look, feel, and speak on the website, that same design and copy style should be evident in your social media and even on your email signature.
Keeping signatures consistent throughout your organisation is also important. You can use tools to help create personalised email signatures for each person in your company like an email signature generator. Or, if like us you have a great design team and tech-savvy staff, you can ensure each person updates their own email signature with an updated design from your designer.
Brand
Whatever you include in your email signature is like a little window into your brand. The messaging in your email signature, therefore, is very important.
Call to Action
As with all online marketing, calling the user to action is very effective. In fact, a call to action can be considered one of the most powerful tools in a marketer’s arsenal. With the right election of words and imagery, you can turn your email recipient into a customer. If you’ve managed to capture their attention with your personal details and social media profiles, the person reading is quite likely to want to take a next step.
Your call to action gives them this opportunity It can take the form of a button, a promotional banner, or even a linked phrase. Get your email recipients to act on what they see and you can reap great returns on investment.
The Banner
Most email signatures contain a banner. This banner takes up most of the email signature space and is most likely to catch the recipient’s attention first. What you put on it matters, arguably more than anything else. .
What you put on your banner is up to you, and there is a vast array of choices. The right design and word use can build trust in your brand, increase engagement and conversions, and make your email look cool. Include brand colours and designs for continuity. You can also include the actual call to action in your email signature banner.
If you aren’t yet, you can get started today and rake in higher conversions with your great new email signature! There may be some elements that seem daunting, like using HTML code, getting all your employees to change their email signatures, or having to spend too much time and energy. You can call in professional marketers to help make your organisation’s email signatures impactful.
Think of all the thousands of emails going out from your organisation each year. Now you can turn each email into a conversion opportunity. The spend is low, and the possible return on investment is high.
Steven Green
Sporty fun loving “Half IronMan” with self-acclaimed degree in Search engine optimisation & Entrepreneurship. CEO & Founder of Trafficfundi, P.tch Digital & Greenies Comics.
