ESTABLISHING
CREDIBILITY
Credible leaders attract committed clients, employees and investors. We collaborate with you in identifying your core values, business principles and fundamental expertise. Clearly defining your industry stance, company personality and work ethos is pertinent to a successful business.
Building
Credibility
Our PR team works with you to identify your core values. By actively expressing and living these principles, you gain integrity. It is important that your values and principles are authentic; there should never be any mystery about your intentions. This is where we lay the foundations for successful PR and communications.
Develop
Expertise
We identify the area that is fundamentally important to you. This is where you should focus your efforts. By establishing you as a leader in this particular field and presenting your expertise to clients, the media and your employees, you gain credibility as an authority in your industry.
What
We Do:
• Clearly define your core business principles, mission statements and company values
• Liaise with key spokespeople in your industry
• Study everything related to your industry and identify up-and-coming trends
• Meet with you regularly to discuss up-and-coming industry and business changes
• Research, write and distribute press releases to targeted media
• Craft and pitch interesting and informative article/interview concepts to the media
• Write and edit articles, case studies, speeches and press releases
• Assist company representatives with media interviews – communication training and interview preparation
Once we have established who you are, what you do, and what message you want to convey to the public, we develop a comprehensive PR plan.
We build one-of-a-kind press kits and present you to the media. From informative editorial pieces to engaging radio and television interviews, your organisation gains the ultimate brand exposure.