Pay Per Click Advertising & Google AdWords Management
PPC advertising is a vital element in your digital marketing efforts and cannot be ignored. It's known as one of the most effective ways to get results online.
Pay per click advertising (PPC) works like an auction in the sense that you place a bid on certain keywords that relate to your business. Every time someone searches for these keywords, your website pops up at the top of the search results as paid or sponsored Google Ads. The best part? You don’t pay for this unless someone clicks on it, hence the term "pay per click".Pay per click (PPC) can bring businesses in South Africa greater return on investment. When coupled with good search engine optimization, it enhances your marketing efforts, brings you leads and sales, increases your website traffic, and increases your conversion rate.
Interested in adding PPC to your digital marketing channels?
The average cost may be lower than you expect, and the results much greater than you could hope for. Whether you want to stand out on major search engines or social media platforms, we can help. Our experts can help you fine tune everything from your strategy and marketing budget to helping you select advertising partners and optimise your goal conversion rate.
Speak to a targeted audience
Enjoy cost-effective marketing
Target users on any device & anywhere
Monitor ROI with measurable results
Why You Need it
PPC works instantly
There are no delays with pay per click advertising. As soon as you set everything up, you start seeing results.
PPC increases traffic to your site
People ask Google before they ask anyone else. If your site pops up at the top of Google search results thanks to pay per click, you can guarantee that people will flock to your website.
PPC is very cost-effective
Since you only pay when people click on your sponsored result, there is no money wasted.
PPC levels the playing field
With pay per click, it doesn’t matter whether you are a big company or a small business starting out. If you have a good website to back up your pay per click campaign, you can increase your revenue almost instantly.
PPC helps increase income while other marketing is in the pipeline
Marketing like search engine optimisation doesn’t give you results immediately. Pay per click can serve as the bridge between customers and your site until the search engine optimisation kicks in.
What PITCH Does
Pay per click advertising requires hours’ worth of research. It’s not as simple as picking keywords at random and telling Google. We use keyword tools and in-depth research to optimise your Google Ads.
Besides the account set-up and maintenance, keywords and phrases need to be analysed and the best ones picked.
Once this is done, the campaigns are put into place and run by one of our pay per click experts.
All the while, ongoing analysis takes place. Keywords and their clicks are analysed, as well as the amount of clicks that resulted in actual sales.