Pay Per Click Advertising & Google Adwords Management
Pay per click advertising (PPC) works like an auction in the sense that you place a bid on certain keywords that relate to your business. Every time someone searches for these keywords, your website pops up at the top of the search results as a paid or sponsored result. The best part? You don’t pay for this unless someone clicks on it, hence, pay per click.
Speak to a targeted audience
Enjoy cost-effective marketing
Target users on any device & anywhere
Monitor ROI with measurable results
Why You Need it
PPC works instantly
There are no delays with pay per click advertising. As soon as you set everything up, you start seeing results.
PPC increases traffic to your site
People ask Google before they ask anyone else. If your site pops up at the top of search results, thanks to pay per click, you can guarantee that people will flock to your site.
PPC is very cost-effective
Since you only pay when people click on your sponsored result, there is no money wasted.
PPC levels the playing field
With pay per click it doesn’t matter whether you are a big company or a small business starting out. If you have a good site to back up your pay per click campaign you can increase your revenue almost instantly.
PPC helps increase income while other marketing is in the pipeline
Marketing like search engine optimisation doesn’t happen immediately and pay per click can serve as the bridge between customers and your site until the search engine optimisation kicks in.
What PITCH Does
Pay per click advertising requires hours’ worth of research. It’s not as simple as picking keywords at random and telling Google.
Besides the account set-up and maintenance, keywords and phrases need to be analysed and the best ones picked.
Once this is done, the campaigns are put into place and run by one of our pay per click experts.
All the while, on-going analysis takes place. Keywords and their clicks are analysed, as well as the amount of clicks that resulted in actual sales.