Pitch Digital & Hippo Insurance win Gold for Blogging Excellence at the Corporate New Generation Awards

The Complete Car Guide (SA) was created to fill the content gap that many South African car buyers experience, offering clear answers to essential questions about costs, insurance, maintenance, safety, and vehicle comparison. The guide’s SEO-optimised content ecosystem includes brand-specific vehicle guides (like Ford, Toyota, and GWM), model-specific pages, insurance cost estimators, and insightful blogs that tap into South Africa’s car culture.

This campaign transformed Hippo from a simple comparison tool into an authoritative automotive content hub, delivering nearly 25,000 users and generating over 350 quality car insurance leads in under a year, all while consistently improving search engine rankings for relevant keywords.

Key features of the Complete Car Guide include:

• Extensive, regularly updated content on popular brands and models answering the real questions vehicle owners and buyers ask.
• Embedded insurance cost calculators and vehicle data to help users understand affordability and compare ownership costs.
• A rich supporting blog series covering car ownership trends, cost breakdowns, and popular vehicle analyses based on NAMSA sales data.
• SEO strategies that combine data-driven insights with human storytelling, making the content both discoverable and deeply relevant.

“This award recognises the passion and dedication of our team,” said Steven Green, CEO of Pitch SM. “The Complete Car Guide was designed to be more than content, it’s a companion and trusted resource for South Africans navigating the complexities of car ownership. Winning Gold for Blogging Excellence validates our approach to creating meaningful, impactful digital experiences.”

Franki Robinson, Senior Marketing Manager at Hippo, added, “The Complete Car Guide was developed to provide clarity, convenience, and confidence to South African car buyers. We’re thrilled to see the strength of this partnership with Pitch SM recognised by the Corporate New Gen Awards. This award highlights the value of content that truly connects with its audience.”

In line with Hippo’s mission to empower consumers, the campaign effectively blends product linkage, across car insurance, motorcycle cover, warranties, and more, with an evergreen content framework designed for sustained growth and AI-ready SEO optimisation.

The Corporate New Gen Awards celebrate innovation, creativity, and excellence in digital media. Winning Gold in Blogging Excellence places Pitch SM among the top content creators in South Africa and underlines the agency’s ability to deliver measurable results for clients and audiences alike.

For more information about Pitch SM’s work, visit www.pitchsm.co.za