KYOCERA Document Solutions South Africa's digital goals are to increase conversions and manage their channels on a globally acceptable level. Once the pandemic hit, Kyocera brought B2C audiences the ability to purchase devices directly on their website or on takealot.com.
With a limited budget and targeted audience, we brought printers and office devices to the B2C audience for the first time, where before messaging and content focused on B2B offerings. With a long-term positive relationship, our services often extend beyond the usual, including content production and editing.
Messaging and content was required to line up with the brand globally. Our digital strategy and execution of social media management had to be carefully managed to keep in line with the global vision.