Indulge in sweetness with Sugarlean & satisfy your sweet tooth craving without the guilt! All of our products are gluten free, low in carbohydrates and sugar free!
Sugarless, as a brand with no online sales, no website, and no social media following wants to build an audience, make lots of sales, go viral, and get into more stores without spending a lot of money. The brand is in a few select stores, but no in-store marketing is being done.
Using careful strategy, alluring imagery, and accurate targeting, we built an engagement-focused strategy to take the brand from 0 to success. Over the course of two years, we:
- Created their Facebook and Instagram Profiles.
- Built and grew a strong and loyal online audience with a low budget.
- Designed their website.
- Designed packaging for their products.
- Created content with a high virality rate.
- Managed their online communities.
- Ran competitions, specials, and sales.
- Made the brand popular online.
- Roped in a large number of sales with a limited budget using only social media, SEO (Search Engine Optimisation), and AdWords.
- Built brand affinity and trust with the audience for a more loyal fanbase.
- Brought the brand to strong chains of physical retail stores like Dis-chem and more.
- Transitioned the brand from Sugarless to Sugarlean successfully without losing any following or sales.
- Designed packaging for the new brand.
- Messaging that speaks to consumer’s needs: o Fitness – exercise and reward yourself with low sugar, low carb treats. o Health – Enjoy sweets with no guilt because they are low carb and sugar free. o Gluten Free – Enjoy snacks without gluten for those in gluten intolerance audience.
- Gorgeous & delicious imagery that conveys a clear message.
- Targeting: Male and female audiences of a broad age range of 18 – 65. Audiences adapted on an advert-by-advert basis to optimise the success of each advert.
- Channels: Facebook, Instagram, SEO, and Google AdWords.